Masterclass on Luxury Brand Management

Join GRLA for a Luxury Brand Management Masterclass led by visiting ESSEC Professor & Inside LVMH Contributor Sonja Prokopec.

This masterclass session with Professor Prokopec is an opportunity to learn the foundations of luxury brand management, featuring the six pillars and tailored to GRLA's interests.

Snacks & light refreshments provided!

Schedule of events:
5-6 pm: Luxury Brand Management Masterclass
6-6:30 pm: Q&A with Professor Prokopec

About Professor Prokopec:
Prof. Sonja Prokopec is a professor of marketing at ESSEC Business School in Singapore and is currently doing her research sabbatical at Georgetown University's McDonough School of Business. Her research explores consumer judgment and decision-making. Prof. Prokopec's research has been published in the Harvard Business Review, Huffington Post, the Business of Fashion, and the Business Times Singapore.

She served as the Associate Dean of Faculty for the APAC Campus from 2022 until 2025 and was the ESSEC LVMH Chair Professor of Luxury Brand Management for 12 years, from 2010– 2022. She was named one of the Top 40 under 40 Business School Professors worldwide in 2015 (Poets&Quants ranking). She is also an advisory council member of Singapore Fashion Council and VOGUE Council. Prof. Prokopec received her PhD in Marketing from the University of Houston in 2007.

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